"Being a sustainable fashion brand involves telling people to buy less and buy better."

"Storytelling with regional language and linking up existing cultural systems has helped us create impact."

"If you want to make something mainstream, you need to have people come in for all the seven deadly sins."

"To make things attractive to the vast majority of the population people with clout need to endorse it."

"The nature of nature is growth. It trickles down into every other aspect as well."